The Creative Technologist
// October 1st, 2010 // 2 Comments » // Featured
Front-end developer, Interface Engineer, Web Designer. All of these titles have some reference to a large community of technologists whose medium is within the digital space. I can attest that all of these titles neither describe who I am or what I do, and I tend to believe that goes for 99% of all other technologists in the workforce today.
So how would I describe myself or the thousands of other people like myself? I definitely do not want to peg myself into a specific role where I’m solely identified as an SME in one area or another. I’d rather have my peers understand that my broad knowledge of technology ranges from the creative to the analytical spectrum and beyond. So what label does describe me. I’d like to introduce yourself to the Creative Technologist.
Creative and Technology? I can see most people reading this are now thinking to themselves how can those two groups be synonymous? Are they not mutually exclusive? I assure you, they are not. They are much more aligned symmetrically than you were possibly lead to believe. Nowadays, developers and front-end developers are in the position to lead creative thinking within the digital space at a high level of service to their clients and their user base. A technologist must be creative in the very sense to develop and communicate their ideas and visions in a way that helps create an experience that is long lasting and sound as a complete solution.
Coming from a graphic design background, I’ve had the opportunity to work with creative concepts and formal execution during the entire development cycle. However during my design years, I was limited in my role as to what could be accomplished as I had no input into how the concept would be built nor architected to complete my vision. From the standpoint of a project manager or lead, they are to see individuals as resources tied to a skill-set that can be applied within a project timeline. Where I see the creative technologist is at a broader level of implementation. The creative technologist must be involved at the ideation, pitch, creative envision, development, delivery and maintenance levels.
Like many articles or rants before this one, the Creative Technologist is the link between the copywriter, art director and IA’s. We must be the glue that holds all of these connections together. In the end we are the ones to produce a viable solution or product. How many times have you been on a project where you were given a solution that involved no technology input at any point in the project setup? Just to tell your project manager that the solution they architected isn’t feasible or does not make any sense? I’m guessing all too much. Here are 3 suggestions for solving this issue.
- Get involved
Inject your self into the meetings and minds of your managers. Letting them know that having you in those initial ideation and business development meetings will help create a more feasible and working solution. - Communicate
Preach the word of the Creative Technologist. Let everyone know how you can come up with a creative solution for a project that looks to be impossible. 7 out of 10 ideas may fail, but 3 of those will be your successes. - Educate
We hold a lot of information and knowledge within ourselves. This doesn’t help the person that sits next to us if we don’t involve them as well. Informing and educating our peers will create a strong and coeisive group of Creative Technologists that will back you up in a crisis and will also provide a larger diverse group of experts who can conceptualize, develop and deliver.



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